The slow life concept, which proposes to slow down everyday life and bring color to menial activities, is a solid trend for 2023. During the pandemic, entrepreneurs realized that consumers had developed new habits, including the pursuit of quality time with ourselves and a lighter routine. To shine in this trend, a good alternative is to reinforce the breakfast menu: the most important meal of the day has become a time to set priorities in order and get nourishment from healthy and flavorful food. See some tips on how to bring the slow life trend into your business starting with the breakfast menu.

1. Local, sustainable products
Showcase noble ingredients from local farmers and produced in a sustainable manner. Slow-living enthusiasts show interest in fresh, seasonal, quality ingredients rather than quantity. Think micro-batch coffee, organic eggs, slow-fermentation breads, seasonal fruits and organic honey, among others. Highlighting the quality and origin of your ingredients is a way to build loyalty in this customer segment that values conscientious and sustainable consumption.

2. Cozy and visually appealing atmosphere
There is nothing better than starting the day savoring a calm moment in a welcoming environment. Create a cozy atmosphere with comfortable seats, natural light, plants and warm colors for your customers. Also invest in tableware presentation, using colorful porcelain with cheerful ornaments to make the table setting even more interesting. Tramontina’s proprietary porcelain line is a great option, as it is translucent, with excellent shine and whiteness, impact-resistant and featuring nearly zero porosity, preventing the proliferation of fungi and bacteria. By combining different colors and patterns, you can create a distinctive visual experience to please your customers.

3. Comfort food with a special touch
Bring new meaning to traditional breakfast dishes, adding special elements that envelop customers in the comforting atmosphere so desired in slow living trend. Consider adding handcrafted jams and cheeses for a special touch on the menu. Offering gluten-free, lactose-free or vegan options is also important, to meet customers’ different dietary needs.

4. Unplugging and relaxation
Slow living also advocates for unplugging from technology and spending time away from the stimuli of digital life. You can encourage your customers to unplug and enjoy the breakfast moment by creating a special phone-free space, or by offering a complimentary cup of coffee to those who leave their smartphone at the door, for example.

5. Encourage mindfulness
Weekend breakfast can be a time to promote slow living principles: you can promote workshops on mindfulness, meditation or courses on cooking with seasonal ingredients. These events can attract customers interested in the slow living trend and generate extra income for your business. Remember that slow living is not just a passing trend, but a lifestyle that values quality of life and wellness. By promoting these principles in your business, you will be contributing to the physical and mental health of your customers and generating value and distinction for your brand.