Tramontina partnerships with Gerando Falcões and becomes another supporter of the organization in its mission to transform favela poverty into a museum piece before Mars is colonized. Over the next four years, the brand will support the NGO that delivers education, economic development and citizenship services and expands its actions with a focus on professional qualification.

Edu Lyra, from Gerando Falcões, and Rosane Fantinelli, from Tramontina (Disclosure/Tramontina)

The founder and CEO of Gerando Falcões, Edu Lyra, was at Tramontina’s headquarters, in Carlos Barbosa (RS), to seal this cooperation agreement. He was received by Tramontina’s corporate marketing director, Rosane Fantinelli, at the Ivo Tramontina Educational Center (CEIT), where he was able to really get to know some of the company’s education and qualification promotion actions.

Edu Lyra at CEIT (Disclosure/Tramontina)

In São Paulo, the company starts to support the development and actively participate, still in 2023, in Gastronomy courses for residents of the municipality of Ferraz de Vasconcelos, where Gerando Falcões is already developing Favela 3D (Dignified, Digital and Developed), a project to eradicate poverty in a systemic way. To this end, it works based on an impact mandala that includes: decent housing, access to health, the right to education, citizenship and culture of peace, early childhood, environment, income generation and culture, sport and leisure.

To carry out this first course, three groups will be formed, totaling 60 people, who will receive professional qualifications for financial, social and emotional emancipation. In addition to theoretical classes, practical classes will be held in a kitchen set up especially for the classes with the participation of 20 employees who will be invited to engage in the company’s purpose and replicate the market experience.

Tramontina also decided to sponsor non-governmental organizations in Pernambuco and Pará – Movimento Inspire, in Olinda (PE) and Instituto Edson Royer, in Novo Progresso (PA). Thus, it begins to collaborate not only economically, but also through an internally managed volunteer program, in the two states where it is already present and has a positive impact through its production units.

In total, 60 people in São Paulo and 300 people in Pernambuco and Pará will directly benefit. Indirectly, an even greater number of community residents should be positively impacted.

The number of favelas in Brazil has doubled in the last decade. There are 14 thousand of these territories across the country and Gerando Falcões operates on a large scale in order to interrupt the cycle of poverty. “The institution was chosen precisely because of the alignment of its objectives with our purpose of growing to transform lives and creating bonds to evolve together,” highlights Rosane Fantinelli.

The institution brings to the partnership all its expertise in working together with local social organizations and collaborates both in the selection of projects and benefiting entities and in the monitoring of actions. “It fills us with joy to know that a reference company such as Tramontina is collaborating with us on this mission. Alone we are not capable of changing Brazil, but together we can follow a safe path towards overcoming poverty,” says Edu Lyra.

About Tramontina
The company, with more than 22 thousand items in its portfolio and 111 years of history, currently has nine factories in the country – seven in Rio Grande do Sul, one in Pará and another in Pernambuco. Currently, it has more than 10 thousand employees and exports its products, all with the Brazilian brand, to more than 120 countries. The mix includes kitchen utensils and equipment, appliances, tools for agriculture, gardening, industrial and automotive maintenance, utility vehicles, civil construction, as well as electrical materials, wood and plastic furniture.

About Gerando Falcões
Gerando Falcões is a social development ecosystem that works to accelerate the impact power of favela leaders from across the country who have a common dream: to put favela poverty in a museum. Its focus is on transformative initiatives, capable of generating long-term results. The project delivers education, economic development and citizenship services and executes systemic transformation programs in communities, such as Favela 3D.